WAKING up, freshening up and grabbing a cup of freshly brewed coffee before heading to the corporate world!
Traditionally, drinking coffee is a prominent culture among most Malaysians where we are always seen heading to any retail café, be it international brands such as Starbucks, or just any aromatic local brands to get a good cup of coffee in the morning.
This is also reflective of our rapidly changing lifestyle with extensive social media coverage where coffee lovers define the conducive ambiance while sipping their freshly brewed coffee, with the aroma of the coffee titillating others around.
Coffee shops have always been in the limelight as the popularity of coffee drinking is gaining momentum as time goes by.
According to International Coffee Organisation (2014), the consumption has increased over the last 50 years, global coffee exports amounted to 11.6 million bags in May 2019 compared with 9.71 million bags in May 2018.
DO YOU KNOW THAT COFFEE ARE LISTED AS OF THE PROMOTED ACTIVITIES & PRODUCTS FOR SMALL SCALE COMPANIES WHICH ARE ELIGIBLE FOR CONSIDERATION OF PIONEER STATUS AND INVESTMENT TAX ALLOWANCE UNDER THE PROMOTION OF INVESTMENT ACT 1986
Urbanization and busy lifestyles are one of the reasons that have caused the rise in coffee consumption in Malaysia.
The coffee-drinking culture has been deeply rooted among Malaysians for generations.
The “Old-style” Hainanese coffeeshops, “kopitiams”, and Malay-Indian restaurants or “mamaks” reflect the strong Malaysian coffee drinking culture.
On the other hand, the culture of foreign coffee drinking was immensely influenced by the sudden growth in the number of expatriates in Malaysia.
Since then, foreign cafe culture has notably changed and thus, molded the coffee shop culture in Malaysia.
Source: TheSundaily
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